How to maximize your profit as a home seller

Selling your home is one of the most important steps in your life, and with the right tools and information, you can maximize your profits, maintain control and reduce the stress that comes with the home selling process.

  • Know why you’re selling, and keep it to yourself. The reasons behind your decision to sell affect everything from setting a price to deciding how much time and money to invest in getting your home ready for sale. What’s more important to you: the money you walk away with, or the length of time your property is on the market? Different goals will dictate different strategies. However, don’t reveal your motivation to anyone else or they may use it against you at the negotiating table. When asked, simply say that your housing needs have changed.
  • Do your homework before setting a price. Settling on an offering price shouldn’t be done lightly. Once you’ve set your price, you’ve told buyers the absolute maximum they have to pay for your home, but pricing too high is as dangerous as pricing too low. Remember that the average buyer is looking at 15 to 20 homes at the same time they are considering yours. This means that they have a basis of comparison, and if your home doesn’t compare favorably with others in the price range you’ve set, you won’t be taken seriously by prospects or agents. As a result, your home will sit on the market for a long time and, knowing this, new buyers in the market will think there must be something wrong with your home.
  • Do your homework. Find out what homes in your own and similar neighbourhoods have sold for in the past 6 to 12 months, and research what current homes are listed for. To be honest, this is really something your REALTOR® should be doing for you, which is why it pays to work with one (and leads us to the next point).
  • Find a great REALTOR® to represent your needs. Nearly three-quarters of homeowners claim that they wouldn’t use the same REALTOR® who sold their last home. Dissatisfaction boils down to poor communication which results in not enough feedback, lower pricing, and strained relations.

For more information about any of our innovative homeowners’ programs, give us a call.

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