Calgary is still sitting in buyer’s conditions, due to an increased inventory in homes and prices sitting lower than average. This means that home sellers need any edge to set themselves apart from the competitive marketplace on their side (pricing right always helps too).
Homes with green features are attractive for homebuyers; and since tomorrow is Earth Day, it’s the perfect opportunity for us to share why making green updates to your home will help put some green in your wallet.
Green sells when you can explain it in terms of health rather than scientific facts and data. “You can’t put a quantitative value on health”, according to Brad Townsend, National Building Science Manager, at Environments for Living. Often green features are not tangible, and when you can’t see them or feel them you can sell them by putting benefits into terms and advertising that consumers can easily understand. For example, sell the home that has “cleaner air” instead of “air infiltration”. [REALTOR.com]
That quote is from a great article on REALTOR.com, which also brought to light that the health benefits of eco-friendly homes are becoming more popular, because more women are becoming decision-makers in households. An interesting trend, but everyone can agree that health benefits are a motivation driver.
Green home updates also save homeowners money, as energy and utility costs continue to rise at a rapid rate (especially in Calgary). Easy green updates like paying attention to air leaks, thermostats and eco-friendly lighting will add big dollars to your sale price.
If you have specific questions about this, please feel free to contact us anytime.
