It’s Canadian Environment Week, and the media and Canadians alike are all abuzz about all the ways we can preserve and protect our environment. But simple, eco-friendly living can start right at home, and there’s plenty of reasons to do it.
Homes with green features offer a number of benefits for homeowners: money-saving, energy saving, etc. But going green is attractive for homebuyers too.
Green sells when you can explain it in terms of health rather than scientific facts and data. “You can’t put a quantitative value on health”, according to Brad Townsend, National Building Science Manager, at Environments for Living. Often green features are not tangible, and when you can’t see them or feel them you can sell them by putting benefits into terms and advertising that consumers can easily understand. For example, sell the home that has “cleaner air” instead of “air infiltration”. [REALTOR.com]
That quote is from a great article on REALTOR.com, which also brought to light that the health benefits of eco-friendly homes are becoming more popular, because more women are becoming decision-makers in households. An interesting trend, but everyone can agree that health benefits are a motivation driver.
Green home updates also save homeowners money, as energy and utility costs continue to rise at a rapid rate (especially in Calgary). Easy green updates like paying attention to air leaks, thermostats and eco-friendly lighting will add big dollars to your sale price.
If you have specific questions about this, please feel free to contact us anytime.
